Original Search Engine Land Article Posted September 28, 2010 My last article on Integrating Search into the Localization Process prompted a few emails from people asking about other important areas of the process and how they can be integrated into the SEO process. My recommendation has always been to develop a search council or search center of excellence […]

Original Search Engine Land Article Published August 31, 2010 For many, the question posed in the title of this post seems silly, often eliciting a confused expression or a “how dare you ask that question” look from localization managers. Yet over the past few weeks, I have spoken to several localization and SEO managers at

Original Search Engine Land Article Published August 3, 2010 Last time, I reviewed how to effectively manage multilingual content segmentation by looking at ways to use directories, parameters and other methods to optimize local market content. Once we have our content sorted, the next challenge we have is how to direct users—and more importantly, search spiders (crawlers)—to

Original Search Engine Land Article Published July 6, 2010 No, this is not another top-level domain vs. subdomain article. Still, it is better to delve into a deeper problem global companies face with their haphazard approach to local language content management. I have seen far too many international companies, large and small, cobble together local

Original Search Engine Land Article Published June 15, 2010 This week, I had the opportunity to speak at a special event hosted by the U.S. Commercial Service, titled “Leveraging Your Website To Increase International Sales.” While this topic is not new and has been covered by single sessions at other events, it is the first