Original Search Engine Land Article Published January 17, 2012 As we kick off the new year with replenished budgets, many of you are using your pot of gold to kick off new markets. Over the past few months, I have surveyed over 150 companies on how they manage their keywords. The research will be presented

Original Search Engine Land Article Published September 27, 2011 I just returned from a week in the Nordic region of Northern Europe, speaking at conferences in Stockholm, Sweden (SMX Stockholm), and Oslo, Norway (SEM Konferansen), which became the 35th country where I have given a presentation. While I am more well-known across Asia, I really

Original Search Engine Land Article Posted July 5, 2011 Last time, we looked at the 9 Key Considerations for selecting an International Search Agency. Let’s now jump forward beyond the procurement and vendor onboarding nightmare and assume we have our stable of partners in place to launch our program. The following are recommendations to ensure your

Original Search Engine Land Article Posted May 10, 2011 At the last International Search Summit in San Jose, one of the most common questions I received was how to hire an international search agency. My standard answer was… “it depends on your needs, your organizational structure, budget and ability to deploy them effectively from either