Here is another case where I must question whether it is pure capitalism, good business practices, or greed that is capitalizing on those who are struggling. Progressive Insurance My son in Boston has progressive auto insurance. He got an email notification that his car insurance was coming due.. It was interesting to see the various […]
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A few months ago, I was looking to book a flight for my wife and me to go from Sydney to Auckland, New Zealand, while we are in the area for a conference. Being a “very” loyal two million-mile United customer, I went there first to check on flights. I was going on one big
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Original Search Engine Land Article Published January 15, 2013 In my previous article, “Big Win & Fails For Global Search Marketing,” I recapped some of the successes and failures in Global Search Marketing. I identified the lack of communication and collaboration as the biggest failure. While it is the biggest challenge, it is actually the easiest
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Original Search Engine Land Article Published December 18, 2012 Rather than one of the typical year-end/new year predictions, I am going to use this space to rant about our industry and some obvious fails that should not be happening with the level of maturity Global Search has achieved. I see far too many problems, organizational
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Original Search Engine Land Article Published: November 20, 2012 What if you could only spend one hour each week identifying some of your biggest opportunities and problems? What would you spend the time doing? That was a question – well, more of a “challenge” given to me by a few attendees of a recent Advanced Keyword
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Original Search Engine Land Article Published September 25, 2012 Last time, we examined the process of A Minimalist Approach to Global Keyword Expansion & Monitoring, which is the bare minimum a company should do in an overseas market. This essentially solves for the first phase of the typical purchase cycle – Awareness. It is critical in a
How To Expand Your Keyword Portfolio For Global Leads & Sales Read More »
Original Search Engine Land Publish Date: October 23, 2012 In the last few articles, we focused on the basics of keyword research and measuring performance; now we can extend that process to budgeting. With search budgets, especially for paid search, we have three different options for budgeting. As the fairy tale goes, Goldilocks samples each
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Original Search Engine Land Article Published August 28, 2012 There have been several articles lately on keyword expansion and management, but most of them seemed to skip over the basics, especially at the global level. It is critical to make sure you include the brand and product sets for each of the local markets. As
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Original Search Engine Land Publish Date: July 3, 2012 I just wrapped up a strategy session in Europe with two different companies and wanted to recap some of the issues I encountered and how we are working through them. It was interesting that in both cases, their US programs were fairly advanced and organized, yet
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After much confusion and frustration from multilingual site webmasters on how to properly use the hreflang element, Google announced new functionality to allow multilingual and multinational site owners to set the rel=”alternate” hreflang=”x” link annotation using XML sitemaps. This is a much better approach than instructing webmasters to add hundreds of lines of code to their pages while simultaneously
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