I recently had an experience with a client where they had enough infighting with various marketing and advertising tactical silos as well as the functional units of the agency, all playing one tactic off the other to gain a sliver of the ever-decreasing marketing budget. They told everyone they are tired of the fighting and […]
Leveraging Searcher Stimuli Read More »
Search ad spending by tech, electronics companies slows is the headline to the B2B Magazine article last week by Chris Hosford. Chris was referring to a Paid Search spend study released recently by Covario.The study indicated that search spend by technology companies had decreased. Now, it was not Chris’ story or the study by Covario
Search ad spending by tech, electronics companies slows Read More »
If you sell a service or offer anything that is local-centric, you MUST, MUST, MUST ensure you have local findability and leverage the increased adoption of smartphones, especially the iPhone. Recently, I was in Austin, Texas, for SXSW and needed to take a cab after an event at the Carver Museum to return to our
Mobile Findability is Critical for Success Read More »
I have been asked by a number of people about the current state of the market and the key competitive threats and opportunities. There have been many different context put on that question but I wanted to share some of my answers and see if there are any differing thought. While many of these may seem like big vs. small agency that is not the case. The opportunities are real for either agency to win this this current economy.
Current Marketing Threats & Opportunities Read More »
One trend I am noticing more and more as the advertising market sours and budgets decrease is vendors and publishers doing end-runs around agencies and key internal evangelists. CMOs and senior marketing managers are grasping for improvements in performance and tactics that can help them extract additional value from their current marketing budgets. This desperation
Disintermediation Increases in Hard Times Read More »
For those of you in the Austin area or who are flying in for PubCon South or SXSW stop in and catch my session on the SEO Landscape, where I will cover the following: SEO is gaining popularity due to the high cost of PPC, as well as a growing understanding among companies to integrate
Pubcon Austin – Hear me speak! Read More »
I have a particular affinity for the SES London conference. About seven years ago, at this event, the GSI partners and I were referred to as the “dream team” of search, and we have had our heads high with pride and delivered killer work since. Attending the event also means I get to go on
SES London 2009 Observations & Comments Read More »
Recently, I needed to resolve a problem with my Health Savings Account. This cool program deducts money from your pre-tax dollars and holds it for you. You are given a Visa debit card to pay for your medical supplies and doctor’s payments not covered by insurance. What I did not know is I needed to
Hyperlinking for Intellectually Challenged Businesses Read More »
That is the question I am starting to ask marketers who don’t seem to get the importance of Search Marketing. In my Top Shelf SEO session at Webmasterworld Vegas I asked the room how many people using an iPhone have had a problem finding the information they were looking for an nearly all the hands