Original Search Engine Land Article Published December 18, 2012 Rather than one of the typical year-end/new year predictions, I am going to use this space to rant about our industry and some obvious fails that should not be happening with the level of maturity Global Search has achieved. I see far too many problems, organizational […]
2012 Scorecard: Big Wins & Fails For Global Search Marketing Read More »
Original Search Engine Land Article Published: November 20, 2012 What if you could only spend one hour each week identifying some of your biggest opportunities and problems? What would you spend the time doing? That was a question – well, more of a “challenge” given to me by a few attendees of a recent Advanced Keyword
60 Minutes To Global Search Greatness Through Keyword Analysis Read More »
Original Search Engine Land Article Published September 25, 2012 Last time, we examined the process of A Minimalist Approach to Global Keyword Expansion & Monitoring, which is the bare minimum a company should do in an overseas market. This essentially solves for the first phase of the typical purchase cycle – Awareness. It is critical in a
How To Expand Your Keyword Portfolio For Global Leads & Sales Read More »
Original Search Engine Land Publish Date: October 23, 2012 In the last few articles, we focused on the basics of keyword research and measuring performance; now we can extend that process to budgeting. With search budgets, especially for paid search, we have three different options for budgeting. As the fairy tale goes, Goldilocks samples each
The Tale Of Goldilocks & Global Search Budgeting Read More »
Original Search Engine Land Article Published August 28, 2012 There have been several articles lately on keyword expansion and management, but most of them seemed to skip over the basics, especially at the global level. It is critical to make sure you include the brand and product sets for each of the local markets. As
A Minimalist Approach To Global Keyword Expansion & Monitoring Read More »
Original Search Engine Land Publish Date: July 3, 2012 I just wrapped up a strategy session in Europe with two different companies and wanted to recap some of the issues I encountered and how we are working through them. It was interesting that in both cases, their US programs were fairly advanced and organized, yet
How To Get Alignment Of Your Global Search Programs Read More »
Original Search Engine Land Article Published June 5, 2012 After much confusion and frustration from multilingual site webmasters on how to properly use the hreflang element, Google announced new functionality to allow multilingual and multinational site owners to set the rel=”alternate” hreflang=”x” link annotation using XML sitemaps. This is a much better approach than instructing webmasters to add hundreds
How To Implement The hreflang Element Using XML Sitemaps Read More »
Original Search Engine Land Article Published: April 10, 2012 Last time, we discussed how to make your Global Search Marketing Ecosystem thrive, and one key element for success was effective IT Integration. Adam Sherk’s article on Nine Common SEO Road Blocks delves into some of the IT challenges. His article identifies three of the nine barriers as being directly related
Stop Blaming IT! How Communication Could Improve From The SEO Side Read More »
I recently traded in my tree-hugger Prius for a Mini Cooper Countryman, which I love.. I liked my Prius but got tired of being unable to pull out from a cold stop quickly and wanted something more upscale.. Since buying the car two months ago, I have received 12 surveys. The first one I did since it
To many damn surveys Read More »
Original Search Engine Land Article Published January 17, 2012 As we kick off the new year with replenished budgets, many of you are using your pot of gold to kick off new markets. Over the past few months, I have surveyed over 150 companies on how they manage their keywords. The research will be presented
A New Year, New Markets & New Keywords Read More »