During a recent trip to Hokkaido, we tried ANA’s high-tech self-check bag check. It was pretty cool. You start by scanning your boarding pass from the kiosk or your phone. It then gives you a bag tag to add to the luggage. Once that is done, you select “ok” on the screen. The machine then takes […]
Hi-Tech Baggage Check Read More »
For the past few years, Anne Kennedy and I have held a session at PubCon in Vegas about how to hire and retain search marketing talent in the enterprise. We are not doing the session this year at PubCon, which is unfortunate due to all the recent articles about hiring SEOs. The recent SEO Professional Hiring
Employee Traits Necessary for Hiring the SEO of Tomorrow Read More »
Recently, at dinner with a client, two people scolded me for not writing as often as I had previously. Apparently, for some, my tough-love approach to business and search marketing helps them get some of their initiatives moving. I tried explaining why I don’t write more but wanted to make it public. Reason #1 –
Why I Don’t Write More Read More »
Initially, I wanted to title this post “When Sales and SEO Don’t Communicate.” Still, I realized it was more about an all-too-common marketing failure: not ensuring Searchers can accomplish what they came to the site to do. Many companies fail to grasp the relatively simple concept of connecting keyword phrases they want to rank for to
Can your Searcher’s Complete Their Tasks? Read More »
That is a major question that I find myself asking more and more. What is the value to me of being loyal? I have used some brands without change for 20, 30, and, in the case of Crest toothpaste, over 50 years. More and more I see companies chasing new customers at the expense of
Do brands still care about loyalty? Read More »
Doing what is expected and requested by customers On a recent dive trip to the Philippines, I encountered two instances where service companies had upset and lost some of their best customers over something that could have been prevented with a bit of attention to detail. Too often, companies fail to recognize the value of
Are Your Poorly Executed Low Margin Services Hurting Business? Read More »
Why can’t we be honest and direct with SEO problems? It seems all of our reporting is just the good stuff. Yesterday, I saw a PPC report from an agency that was managing over 20,000 keywords. The main report showed the 20 best-performing keywords and ads and some engagement graphs, and that was it. There
Do you create Warm Fuzzy, Kittens and Bunnies Reports? Read More »
Last Wednesday, I was in China for a meeting with the Procurement department of a large multinational company. The meeting was the final (interrogation) interview before awarding a major global consulting project. The meeting started with pleasantries, then the manager opened her folder, and on the top page was a printout of my LinkedIn profile.
Is your Lack of a Well Managed Personal Brand Hurting You? Read More »
I love the MVP approach to applications, and it is how I build all my tools—build just the essentials necessary to get the job done. However, while that works great for personal consumption, it has different challenges and expectations when applied to commercialized tools. Suppose you are unfamiliar with MVP, the acronym for Minimum Viable
Challenges of Minimum Viable Products Read More »
The article is a new format that I want to try to maintain. It combines diary entries, reminders, venting, and epiphanies I experienced during the week. This week was very busy. I had an on-site meeting with a client to review 2015 and plan for 2016, and many of the following were reminders of key
Best of the Week – January 18th 2016 Read More »