Most software founders focus on features, velocity, and go-to-market. But beneath the hood, your product must be legally ownable, compliantly built, and risk-contained—or you’ll face deal-breaking issues later. It is this second part of the job that many developers overlook. In this first article, I’ll walk through the essential steps every agency or product builder
Software Compliance and Ownership Essentials Read More »
In a world of multimodal results and AI-powered curation, shelf space isn’t just about showing up—it’s about being the brand that gets picked, cited, and trusted. From Floor Plan to Recommendation Engine In The New Shelf War, I explored how modern search results resemble a retail floor, with brands battling for placement across shopping blocks,
Search as Shelf Talk: How to Be the Brand That Google Recommends Read More »
The era of indiscriminate web crawling is coming to an end. As infrastructure costs mount and legal frameworks become more stringent, both search engines and AI companies are shifting from “crawl everything” to “crawl selectively.” This transformation, catalyzed by initiatives like Cloudflare’s Pay Per Crawl and growing resource constraints, demands that content creators optimize for
The New Economics of Web Crawling: A Framework for Selective Content Ingestion Read More »
You used to win in search by ranking #1. Now you win by showing up everywhere. I was preparing for a recent webinar on “Future-Proofing Your Search Strategy,” where we would discuss the need to be multimodal. When I ran two simple searches. The first was for a product I needed, “new trail running shoes,”
The New Shelf War: How to Win Visibility in the Multimodal Search Era Read More »
While preparing for a webinar last week with my good friend at Milestone Internet on the “Future-Proofing your SEO Strategy” and how businesses must shift from traditional SEO to Generative Engine Optimization (GEO) I started with the same assumption many others have: “We need a new framework becase Everything’s changed.” But as I sifted through
Why SEO’s Fundamentals Still Matter in the Age of AI Read More »
Everyone’s talking about the outcomes, the traffic drops, AI answers, disappearing links, and the end to SEO as we know it, but not enough people are asking: What actually changed? The rise of AI-powered search has triggered widespread anxiety across the digital world. Organic visibility is collapsing. Zero-click results are taking over. SEO is dead,
Beyond the Hype: The Real Forces Reshaping Search Read More »
While earning my master’s degree, I took two courses simultaneously, one on leadership, the other on mergers and acquisitions. Coincidentally, each required a paper on a major failure I had experienced. For M&A, the assignment was to analyze why most acquisitions fail. For leadership, I had to describe a situation where the absence of leadership
Why Most Acquisitions Fail: The Missing Ingredient Is Leadership Read More »
What Are Integration Incentives? In many acquisitions, especially in professional services, software, and agency deals, buyers structure integration incentives to keep founders and key talent motivated after the deal closes. These incentives are often tied to hitting revenue goals, retaining clients, cross-selling services, or reaching operational milestones like systems alignment or cost savings. They typically
The Double-Edged Sword of Integration Incentives Read More »
The Reality Facing Smaller SEO Agencies AI has rapidly shifted the ground beneath SEO. Agencies that once thrived on technical audits and content calendars are now watching core deliverables become commoditized or outright automated. Compounding the pressure, many companies are reducing their outsourced marketing budgets, leveraging AI tools internally, and bringing previously outsourced services in-house.
Don’t Wind Down—Pivot: The Acqui-Hire Path for SEO Agencies in the AI Era Read More »
Why Every Business Owner Should Read The Entrepreneur’s Exit Playbook (Even If You’re Not Selling Yet). I read this book over a weekend. Most M&A books live in the land of theory, legal jargon, and stale checklists, or are wowing you with tales of riches. Kristopher Jones doesn’t. I have added this book to my
Book Review – The Entrepreneur’s Exit Playbook Read More »