Original Search Engine Land Article Published January 17, 2012 As we kick off the new year with replenished budgets, many of you are using your pot of gold to kick off new markets. Over the past few months, I have surveyed over 150 companies on how they manage their keywords. The research will be presented
A New Year, New Markets & New Keywords Read More »
I do think the bad economy (yes, its bad and not some scare tactic by Obama) and the fear of loosing their jobs that are causing some marketers to hide their heads in the sand and allow grossly under performing campaigns and programs continue to run. Until recently I had rarely encountered a marketer who
Is the bad economy creating Cowardly Marketers? Read More »
Popular article republished from the Bisan Digital company blog. The above is the headline of a nice shiny object that Google is dangling in front of marketers. One that is being used out of context and, I am sure, has resulted in significant money being pissed away in paid search. Now, I am not against
89% Uplift from Paid Search Clicks Read More »
Hi again, it’s been way too long since I last updated this blog, and it’s for a good reason. As a few of you know, I have been heads down developing a system to data mine keyword and social media data. Yes, I know the subject name sucks – any suggestions? What seemed like an
New Venture Announcement – Voice of Consumer Data Management System Read More »
Original Search Engine Land Article Published September 27, 2011 I just returned from a week in the Nordic region of Northern Europe, speaking at conferences in Stockholm, Sweden (SMX Stockholm), and Oslo, Norway (SEM Konferansen), which became the 35th country where I have given a presentation. While I am more well-known across Asia, I really
Search Marketing Learnings From The Nordic Region Read More »
Original Search Engine Land Article Posted July 5, 2011 Last time, we looked at the 9 Key Considerations for selecting an International Search Agency. Let’s now jump forward beyond the procurement and vendor onboarding nightmare and assume we have our stable of partners in place to launch our program. The following are recommendations to ensure your
5 Best Practices For Kicking Off A Global Search Program Read More »
Original Search Engine Land Article Posted May 10, 2011 At the last International Search Summit in San Jose, one of the most common questions I received was how to hire an international search agency. My standard answer was… “it depends on your needs, your organizational structure, budget and ability to deploy them effectively from either
9 Key Considerations For Selecting An International Search Agency Read More »
I mailed my taxes recently and sent them with delivery confirmation. I went online to get the confirmation and found that the one I sent to Hartford, which is two towns or about 8 miles from my house, took nearly twice as long as the same first-class envelope going to Oregon. Note that the Oregon
Ineffeciency or Effeciency of US Postal Service Read More »
In my previous post, I mentioned I was researching flights and found a crazy mileage run routing. I had a buddy tell me he had flown Virgin Atlantic to the continent previously and suggested I check them out. So I went to “The Google” and entered “Virgin Atlantic to Nairobi,” which seemed like a simple
Flight to Africa Rant #2 – Virgin Atlantic Missed Opportunity Read More »
I have been asked to keynote an event in Kenya in June. I was looking at some flight options, and trusty United App thought a good route would be for me to do the following: Fly from JFK in New York to Los AngelesFly back from Los Angeles back to Newark (the other NYC airport)Wait
Flight to Africa via Los Angeles – Possible Milage Run Read More »