In 2015 I had at least 20 people come to me wanting to or needing to, due to a layoff, become a Search Marketing Consultant. For the most part I gave them all the same advice and wanted to share some of it with others not in my circle of friends. Note, most of these
Giving up Corporate America to be a Search Marketing Consultant Read More »
Original Search Engine Land Article Published October 2, 2015 The differences between regular websites and enterprise websites are notable right away in terms of size, scope, and focus areas. In addition to having a different structure and content, enterprise-level websites must also adopt a distinct approach to link building. While smaller sites often try to
How Enterprises Should Approach Link Building Read More »
We would never imagine buying a car without a test drive, but there are so many other purchases that we must make by reading product descriptions and reviews I think companies can be more successful if they leverage a try-before-you-buy model. My favorite Scotch is Arbourlor which I was introduced to by tasking it in
Importance of Try before you Buy Read More »
Well, Mike and I finally got the 3rd Edition of Search Engine Marketing, Inc. out the door earlier this year. It is a complete rewrite of the previous editions. We now have more complimentary information on the companion book site Search Engine Marketing Inc. Please pick up your copy today and let us know what
Search Engine Marketing Inc – 3rd Edition Read More »
In the past two days, I have experienced the greed of hotels that are trying to exploit business travelers for events. Last night a friend of mine was In NYC from India and he had a rate of over $400 a night for the same hotel I was staying at a rate of $199. I
The Difference a Day Makes Read More »
Cleaning out my screen capture folder, I found this grab that was perfect for a rant on the problems with poorly managed data. Nearly two years ago, I converted my Business Week subscription from print to digital for my iPad. It appears that the non-digital side of Business Week was not aware of my transition,
Big Data with No Thinking Read More »
Original Search Engine Land Article Published April 9, 2013 The lowly keyword phrase seems to be getting more attention these days. Last month, I spoke at SMX West about big data and co-optimization, then finished up at the International Search Summit with global keyword research and management. Based on the recently released 2013 Search Marketer Survey from
How To Mine Your Local Market Site Search Keyword Goldmine Read More »
First I have to admit, and most people who know me I am a mileage whore. Everyone who has traveled with me is always amazed at the ways I can find to accumulate miles. At my peak I was flying 300k plus miles a year and 150 nights in hotels so I was typically United
Loyalty and Mileage Awards Have a Higher Cost than Expected Read More »
Here is another case where I must question whether it is pure capitalism, good business practices, or greed that is capitalizing on those who are struggling. Progressive Insurance My son in Boston has progressive auto insurance. He got an email notification that his car insurance was coming due.. It was interesting to see the various
Capitalism, Good Business or Greed? Read More »
A few months ago, I was looking to book a flight for my wife and me to go from Sydney to Auckland, New Zealand, while we are in the area for a conference. Being a “very” loyal two million-mile United customer, I went there first to check on flights. I was going on one big
Stupid Systems or Greedy Airlines? Read More »