Many companies fail to capitalize on the opportunity to integrate search and social, which has many enterprise marketers giddy with anticipation of generating more links and achieving higher rankings. When someone submits, shares, or promotes your content on one of these sites, they typically include a keyword-rich link to your content. As this content gets […]
Integrating Search & Social Media via Press Releases Read More »
So says a recent report titled – “The Digital Marketing Standard: Executive Perspectives on Digital Marketing.” I was fascinated by the obvious disconnect between reality and the data. I will interject my commentary below. I have requested the full report but only have the various released material to comment on. [I still have not received
CMO’s admit being behind the curve on digital marketing– finally Read More »
Bing Shopping is one of the key vertical categories in the new search engine. You can search for a product, and it will understand that you are looking for information related to the product. Microsoft’s goal is to give you the “best answer” for your product searches. Starting with a query like “Nikon digital camera”
Bing Shopping Search Review Read More »
To and from my vacation in Grand Cayman I was on 4 different US Air flights where the flight attendants were pushing their airlines credit card. Right after the safety briefing they went into the virtues of the card. They then went up and down the aisles flashing the applications and taking them back from
US Airways Flight Attendants Hawking Credit Cards Read More »
The Search Engine Marketing Professional Organization (SEMPO), www.sempo.org, will hold a series of events in connection with ad:tech Singapore, June 9. Singapore is the first stop on a three-city Asian tour that SEMPO is undertaking to foster the awareness of search engine marketing and connect professionals in the region with Western markets. It will also
SEMPO Kicks off Asia Tour with Visit to Singapore on June 9 Read More »
Since Ogilvy let the cat out of the bag with a release to the New York Times, I can talk about my upcoming departure from Global Strategies. I am still here until the end of May and will continue to be a shareholder. My departure is amicable. I needed to take a break from integrating
I recently had an experience with a client where they had enough infighting with various marketing and advertising tactical silos as well as the functional units of the agency, all playing one tactic off the other to gain a sliver of the ever-decreasing marketing budget. They told everyone they are tired of the fighting and
Leveraging Searcher Stimuli Read More »
Search ad spending by tech, electronics companies slows is the headline to the B2B Magazine article last week by Chris Hosford. Chris was referring to a Paid Search spend study released recently by Covario.The study indicated that search spend by technology companies had decreased. Now, it was not Chris’ story or the study by Covario
Search ad spending by tech, electronics companies slows Read More »
If you sell a service or offer anything that is local-centric, you MUST, MUST, MUST ensure you have local findability and leverage the increased adoption of smartphones, especially the iPhone. Recently, I was in Austin, Texas, for SXSW and needed to take a cab after an event at the Carver Museum to return to our
Mobile Findability is Critical for Success Read More »
I have been asked by a number of people about the current state of the market and the key competitive threats and opportunities. There have been many different context put on that question but I wanted to share some of my answers and see if there are any differing thought. While many of these may seem like big vs. small agency that is not the case. The opportunities are real for either agency to win this this current economy.
Current Marketing Threats & Opportunities Read More »