There was a LinkedIn post last Friday ranting about some SEOs still providing long (100 to 200-page audit reports to clients. The poster stated long audit reports were a waste of effort since everyone was too busy to read them. The poster suggested instead providing an easy-to-digest checklist of action items based on priorities. His
SEO Audits Longer or Shorter? Read More »
Over the holidays, my wife and I did a fast-paced trip across 7 countries over 12 days. Starting in Sofia, Bulgaria moving counterclockwise through Serbia, Bosnia-Herzegovina, Croatia, Montenegro, Algeria, and North Macedonia, ending back in Bulgaria. My passion is international travel and I have been fortunate to tie that into my consulting. Just like with
Reflections on my Balkan\’s Discovery Tour Read More »
I recently was asked by an agency advisory client to help them understand why most of their clients did not renew their projects with them. My first question was, “Have you asked them?” Typically, the answer is no, but in this case, surprisingly, they did, and the answer was, “You are not meeting our needs.”
Understanding and Achieving Your Client’s Goals Read More »
The craziest scuba dive I have done was with my son between the tectonic plates in Silfra, Iceland, during a crazy snowstorm, with Dive.is. This is us just before we got into the water. It was so cold, and the wind was blowing so hard, that we couldn’t wait until we got into the water
Craziest SCUBA Dive Read More »
After nearly ten years, I generated the last run of data using DataPrizm. Last June, after one of our prominent clients did not renew, I finally listed to Motoko and decided to wind down the tool after the last contract expired. I notified all of the remaining clients, some of who had been users
Emotional Roller Coaster of Shutting Down Tools Read More »
As part of my package for a graduate program in global relations and business, I had to write about an event that triggered an interest in global business. I thought it might be interesting to share parts of that essay since I frequently get asked how I got started in global market. My 30+ year
The evolution of my passion for Global Business Read More »
Most software starts with someone who is frustrated and is looking for a solution that does not currently exist or if it does, does not quickly solve the problem. The following insights are from 18 years of developing over 100 tools to make it more efficient to complete my projects. Is there a market for
Things I learned developing Search Software Read More »
I spent a good amount of time researching various distilleries and tour operators before we went, but I still had several “wish I had known moments” that I want to document for others thinking of making a similar trip. If you treat this experience like a weekend drunk fest in Napa Valley or a pub
Speyside Whiskey Tour – Know Before You Go Read More »
During a recent trip to Hokkaido, we tried ANA’s high-tech self-check bag check. It was pretty cool. You start by scanning your boarding pass from the kiosk or your phone. It then gives you a bag tag to add to the luggage. Once that is done, you select “ok” on the screen. The machine then takes
Hi-Tech Baggage Check Read More »
For the past few years, Anne Kennedy and I have held a session at PubCon in Vegas about how to hire and retain search marketing talent in the enterprise. We are not doing the session this year at PubCon, which is unfortunate due to all the recent articles about hiring SEOs. The recent SEO Professional Hiring
Employee Traits Necessary for Hiring the SEO of Tomorrow Read More »