Search ad spending by tech, electronics companies slows is the headline to the B2B Magazine article last week by Chris Hosford. Chris was referring to a Paid Search spend study released recently by Covario. The study indicated that search spend by technology companies had decreased. Now, it was not Chris’ story or the study by […]
Search ad spending by tech, electronics companies slows Read More »
If you sell a service or offer anything that is local-centric, you MUST, MUST, MUST ensure you have local findability and leverage the increased adoption of smartphones, especially the iPhone. Recently, I was in Austin, Texas, for SXSW and needed to take a cab after an event at the Carver Museum to return to our
Mobile Findability is Critical for Success Read More »
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Managing Large Site SEO – Video Interview Read More »
Update: Listen to the Webinar and get the presentation at http://register.webcastgroup.com/event/?wid=0830423094635 When: Thursday, April 23 Time: 12 PM Eastern (9 AM Pacific) Where: Online Web Conference How: Register Here Cost: Free Who Should Attend: Executives, in-house marketers, SEMPO clients and prospects With China being the largest Internet population market in the world, 40% of the
SEMPO Webinar: State of Search – Asia Read More »
I have been asked by a number of people about the current state of the market and the key competitive threats and opportunities. There have been many different context put on that question but I wanted to share some of my answers and see if there are any differing thought. While many of these may seem like big vs. small agency that is not the case. The opportunities are real for either agency to win this this current economy.
Current Marketing Threats & Opportunities Read More »
One trend I am noticing more and more as the advertising market sours and budgets decrease are vendors and publishers doing end-runs around agencies and key internal evangelists. CMO’s and senior marketing managers are grasping for improvements in performance and tactics that can help them ink out any additional value from their current marketing budgets.
Disintermediation Increases in Hard Times Read More »
Here at SXSW in Austin the Twitter for Marketing session was full nearly 30 minutes before the session so we were not able to get into the room. A bunch of those blocked from entering were frustrated and noticed a nice open area just down the hall and move there to have our own sessions.
Tweet Hall – creating our own session Read More »
For those of you in the Austin area or who are flying in for PubCon South or SXSW stop in and catch my session on the SEO Landscape, where I will cover the following: SEO is gaining popularity due to the high cost of PPC, as well as a growing understanding among companies to integrate
Pubcon Austin – Hear me speak! Read More »
I have a particular affinity to the SES London conference. It was at this event about 7 years ago the GSI partners and I were referred to as the “dream team” of search and we have had our heads high with pride and delivered killer work since. Attending the event also means I get to
SES London 2009 Observations & Comments Read More »
Recently I needed to resolve a problem with my Health Savings Account. This is a cool program that deducts money from your pre-tax dollars and holds it for you. You are given a Visa debit card to pay for your medical supplies and doctors payments that are not covered by insurance. What I did not
Hyperlinking for Intellectually Challenged Businesses Read More »