In the past two days, I have experienced the greed of hotels that are trying to exploit business travelers for events. Last night a friend of mine was In NYC from India and he had a rate of over $400 a night for the same hotel I was staying at a rate of $199. I […]
The Difference a Day Makes Read More »
Cleaning out my screen capture folder, I found this grab that was perfect for a rant on the problems with poorly managed data. Nearly two years ago, I converted my Business Week subscription from print to digital for my iPad. It appears that the non-digital side of Business Week was not aware of my transition,
Big Data with No Thinking Read More »
First I have to admit, and most people who know me I am a mileage whore. Everyone who has traveled with me is always amazed at the ways I can find to accumulate miles. At my peak I was flying 300k plus miles a year and 150 nights in hotels so I was typically United
Loyalty and Mileage Awards Have a Higher Cost than Expected Read More »
Here is another case where I must question whether it is pure capitalism, good business practices, or greed that is capitalizing on those who are struggling. Progressive Insurance My son in Boston has progressive auto insurance. He got an email notification that his car insurance was coming due.. It was interesting to see the various
Capitalism, Good Business or Greed? Read More »
A few months ago, I was looking to book a flight for my wife and me to go from Sydney to Auckland, New Zealand, while we are in the area for a conference. Being a “very” loyal two million-mile United customer, I went there first to check on flights. I was going on one big
Stupid Systems or Greedy Airlines? Read More »
I recently traded in my tree-hugger Prius for a Mini Cooper Countryman, which I love.. I liked my Prius but got tired of being unable to pull out from a cold stop quickly and wanted something more upscale.. Since buying the car two months ago, I have received 12 surveys. The first one I did since it
To many damn surveys Read More »
I do think the bad economy (yes, its bad and not some scare tactic by Obama) and the fear of loosing their jobs that are causing some marketers to hide their heads in the sand and allow grossly under performing campaigns and programs continue to run. Until recently I had rarely encountered a marketer who
Is the bad economy creating Cowardly Marketers? Read More »
Popular article republished from the Bisan Digital company blog. The above is the headline of a nice shiny object that Google is dangling in front of marketers. One that is being used out of context and, I am sure, has resulted in significant money being pissed away in paid search. Now, I am not against
89% Uplift from Paid Search Clicks Read More »
Hi again, it’s been way too long since I last updated this blog, and it’s for a good reason. As a few of you know, I have been heads down developing a system to data mine keyword and social media data. Yes, I know the subject name sucks – any suggestions? What seemed like an
New Venture Announcement – Voice of Consumer Data Management System Read More »
I mailed my taxes recently and sent them with delivery confirmation. I went online to get the confirmation and found that the one I sent to Hartford, which is two towns or about 8 miles from my house, took nearly twice as long as the same first-class envelope going to Oregon. Note that the Oregon
Ineffeciency or Effeciency of US Postal Service Read More »