Bill Hunt

Spend Money to Make Money

There is an old saying that you need to “spend money to make money,” but what about “spending money to save money” or to capture lost revenue? Many companies appear unwilling to invest where there are direct and, in some cases, immediate savings. We frequently encountered this attitude with Hreflang Builder. Companies come to us

Spend Money to Make Money Read More »

Why Don’t SEO’s Have More Respect For Crawling and Indexing?

A few years ago, I was invited to speak at a company’s internal digital summit. Tucked inside my broader presentation, I had a few slides on crawl and indexation issues to remind the attendees that crawling and indexing are essential. However, what started as a brief overview evolved into a frustrating and eye-opening ad hoc

Why Don’t SEO’s Have More Respect For Crawling and Indexing? Read More »