Global Marketing

After much confusion and frustration from multilingual site webmasters on how to properly use the hreflang element, Google announced new functionality to allow multilingual and multinational site owners to set the rel=”alternate” hreflang=”x” link annotation using XML sitemaps. This is a much better approach than instructing webmasters to add hundreds of lines of code to their pages while simultaneously […]

Original Search Engine Land Article Published January 17, 2012 As we kick off the new year with replenished budgets, many of you are using your pot of gold to kick off new markets. Over the past few months, I have surveyed over 150 companies on how they manage their keywords. The research will be presented

Original Search Engine Land Article Published September 27, 2011 I just returned from a week in the Nordic region of Northern Europe, speaking at conferences in Stockholm, Sweden (SMX Stockholm), and Oslo, Norway (SEM Konferansen), which became the 35th country where I have given a presentation. While I am more well-known across Asia, I really

Original Search Engine Land Article Posted July 5, 2011 Last time, we looked at the 9 Key Considerations for selecting an International Search Agency. Let’s now jump forward beyond the procurement and vendor onboarding nightmare and assume we have our stable of partners in place to launch our program. The following are recommendations to ensure your

Original Search Engine Land Article Posted May 10, 2011 At the last International Search Summit in San Jose, one of the most common questions I received was how to hire an international search agency. My standard answer was… “it depends on your needs, your organizational structure, budget and ability to deploy them effectively from either

Original Article Posted on Search Engine Land February 15, 2011 I just returned from a few weeks in the major cities of India doing seminars, meeting with various emerging technology companies and my development team for some yet to be disclosed tools. I was constantly amazed with how fast the Internet, online business and broadband

Original Search Engine Land Article Published January 18, 2011 That was the response I gave a few hours ago to a packed room of attendees in a full-day workshop on Search Marketing here in Delhi, India. During the afternoon workshop, which was more of an open Q&A session and clinic format, the majority of the

Original Search Engine Land Article Published December 21, 2010 It has been a busy year in global search, and interest in multinational marketing seems to be expanding more rapidly than most expected. Today, I’m going to look back of some of the changes this year, and in my next article will talk about some new

Original Search Engine Land Article Published October 26, 2010 Over the past few months, I have had the opportunity to learn more about the current digital market and advertising opportunities in Russia from Preston Carey, who is heading up Yandex’s new business opportunities outside of Russia. While China often gets the attention for its growth

Original Search Engine Land Article Posted September 28, 2010 My last article on Integrating Search into the Localization Process prompted a few emails from people asking about other important areas of the process and how they can be integrated into the SEO process. My recommendation has always been to develop a search council or search center of excellence