Career Hacks

In every era of workplace innovation, those who prepare early gain an advantage. I’ve seen this firsthand a few times in my career—first, when offices transitioned from paper-based workflows to computers, and later, when simple automation tools like macros and internet-based applications reshaped how work was done. In both cases, having even basic skills ahead […]

Yesterday, I posted a variation of this post on LinkedIn, indicating that now that I have sold Hreflang Builder, I will be working as an advisor and shifting my consulting focus back to some of the work I did at the beginning of my career. I get the most fulfillment when I am intellectually stimulated

I recently was asked by an agency advisory client to help them understand why the majority of their clients did not renew their projects with them. My first question was, have you asked them? Surprisingly they did, and the answer was, \”you are not meeting our needs.\” My second, has anyone tried to reconcile this

For the past few years, Anne Kennedy and I have held a session at PubCon in Vegas about how to hire and retain search marketing talent in the enterprise. We are not doing the session this year at PubCon, which is unfortunate due to all the recent articles about hiring SEOs.   The recent SEO Professional

Recently at dinner with a client, two people scolded me for not writing very often.   Apparently my tough-love approach to business and search marketing helps them get some of their initiatives moving. I tried to explain why I don’t write more but wanted to make it more public. Reason #1 – It is hard

Last Wednesday I was in China for a meeting with Procurement department of large multinational company. The meeting was the final interview before awarding a major global consulting project. The meeting started with pleasantries then the manager opened her folder and on the top page was a printout of my Linkedin profile. Her first comment

In 2015 I had at least 20 people come to me wanting to or needing to, due to a layoff, become a Search Marketing Consultant. For the most part I gave them all the same advice and wanted to share some of it with others not in my circle of friends. Note, most of these