AI Thoughts

Every SEO has been there. You present a clear fix to a problem, “Put the FDIC disclosure in text on the Certificate Deposit product page”, and instead of agreement, the resistance begins: On the surface, these sound like fair questions. In reality, they’re stall tactics. They’re symptoms of something more profound: organizational drag, the cultural, […]

Turning the Signpost Into an Exit Ramp In Part 1, we reframed the collapse of the continuum. In Part 2, we introduced the signpost metaphor: visibility without action is just scenery. Now comes the tactical fix: embed Intent Connectors that transform signposts into exit ramps back into your ecosystem. Now comes the practical question: How

From Dead End to Highway Sign In Part 1, we saw how SEO’s overreliance on single-click thinking left marketers vulnerable. For years, most strategies focused on capturing one query, one page, one click—while ignoring the continuum of how people actually search. AI has blown that model apart. AI spits out a neatly packaged answer—complete, confident,

For decades, marketers built strategies around a simple belief: people move through a funnel. Awareness → consideration → decision. If you could map the steps, you could intercept them with content. But AI broke that model. Search engines no longer hand off a neat series of clicks. They collapse steps into answers. They satisfy curiosity

Why platforms, governments, companies, and consumers must share the burden of trust This article was sparked by a Washington Post story last Friday about a traveler who was scammed after calling a fake number surfaced by Google’s AI Overview. Reading it, I realized the frustrations I first wrote about two years ago—when I questioned whether

Search Makes the Earnings Call Highlights Reel Historically, companies avoided directly naming Google in investor communications, even when traffic dropped or algorithms changed. But with the rise of zero-click searches decimating organic traffic, AI Overviews and generative search, the gloves are off. Thanks to a comprehensive roundup by Glen Allsopp at Detailed.com, we now have

In a world of multimodal results and AI-powered curation, shelf space isn’t just about showing up—it’s about being the brand that gets picked, cited, and trusted. From Floor Plan to Recommendation Engine In The New Shelf War, I explored how modern search results resemble a retail floor, with brands battling for placement across shopping blocks,

The era of indiscriminate web crawling is coming to an end. As infrastructure costs mount and legal frameworks become more stringent, both search engines and AI companies are shifting from “crawl everything” to “crawl selectively.” This transformation, catalyzed by initiatives like Cloudflare’s Pay Per Crawl and growing resource constraints, demands that content creators optimize for

While preparing for a webinar last week with my good friend at Milestone Internet on the “Future-Proofing your SEO Strategy” and how businesses must shift from traditional SEO to Generative Engine Optimization (GEO) I started with the same assumption many others have: “We need a new framework becase Everything’s changed.” But as I sifted through

Everyone’s talking about the outcomes, the traffic drops, AI answers, disappearing links, and the end to SEO as we know it, but not enough people are asking: What actually changed? The rise of AI-powered search has triggered widespread anxiety across the digital world. Organic visibility is collapsing. Zero-click results are taking over. SEO is dead,