AI Thoughts

The Premise In classical economics, search theory models how individuals or businesses expend time and effort to find the best possible option, whether it’s a product, partner, or piece of information. But much of that effort is being eliminated in today’s AI-powered landscape. AI engines, large language models, and synthesized search results now act as […]

AI-powered search engines don’t just find answers—they shape them. Google SGE, Bing Copilot, ChatGPT, and Perplexity summarize and synthesize what they determine to be the best answer, often by collapsing multiple viewpoints into a single “consensus.” The more frequently an idea appears across authoritative sources, the more likely it is to be cited. But what

Understanding layered intent is the key to staying visible in an AI-first search world. A few weeks ago, I wrote about the need for a VP of Answers and described how AI systems are reshaping what it means to be “the best” in search. It was sparked by a real-life moment: I was researching the