I was prompted to write an article in Advertising Age this morning about Unilever’s foray into Social Media in China. This article highlights various social media campaigns that Unilever runs in Asia, specifically their Ponds Age Miracle cream product launch. While I applaud Unilever for leaping into Social Media Marketing and for getting excellent guidance […]
Will big brands be the death of social media? Read More »
My new article is up on Search Engine Land today about integrating your SEO efforts into the localization workflow. SEO is often an afterthought on many localized sites when there are massive scale and resource savings opportunities if it were a more holistic process.. Check it out and let me know if you have questions
Integrating SEO into the Localization Workflow Read More »
Original Search Engine Land Article Posted October 26, 2009 There’s a significant opportunity for marketers who take time to understand markets beyond their home territory and deploy search programs that allow them to connect directly with consumers in their native language. “In their native language” is the make-or-break part of succeeding in a new market,
Integrating SEO Into The Localization Workflow Process Read More »
In today’s trying times, it is critical to show love to those clients you already have.. If they feel loved and you provide undisputed value, convenience, or performance, it makes it hard for them to change. The following are a few examples of how I did and did no feel the love in the past
I went to three different stores on Sunday trying to purchase a desktop computer I can convert into a server. I am trying to set up MS IIS Server so I can use their new IIS SEO Tool for few of my sites. I am a fiercely loyal Mac owner and if this software worked
Will someone please sell me a desktop computer? Read More »
Many of you know I sold my agency a few years ago and in June went into semi-retirement. The most frequently asked questions I have received over the past few months are: How do I get ready to sell my company? What are the things I need to focus on to get the best deal
Cashing Out – 5 Steps to a Better Deal Read More »
For a better part of this week I have been working on the lead generation and follow up management workflow for OC4.  One of the big lessons in my years of business is that you have to effectively manage your leads effectively or you will not fill your pipeline.  If that does not do it
Are you following up 100% of the time? Read More »
I have always thought that media planners do a reasonably good job of geographically targeting ads. Now, I am not a big fan of 99% of the ads on TV and have two DVRs to ensure my ad viewing is minimal. The two ads I will mention below were not bad—they got my attention, but
TV advertising and effective targeting Read More »
Last week, I wrote about how Comcast did not sync with their systems to auto-credit people for their free “loyalty movie,” and I also encountered a similar problem with Hertz. These two events have shown me that people don’t always think through the potential issues that people could have with their newly optioned offers or systems. Hertz
Check the full workflow of your system when adding something new Read More »
In a recent post, I discussed how businesses can leverage Search Marketing techniques to capitalize on existing search demand. I firmly believe that when we understand the searcher’s intent, where a searcher is in the buying cycle, or even the type of search they are conducting, advertisers can better align with the current demand for their products
Maximize Search Relevance to Attract, Engage and Retain Searchers Read More »