Epiphany 28: Cover Your Assets – Why Agencies and SaaS Teams Need CYA Protocols
The first time I ever experienced a “Cover Your Ass” (CYA) boss was as a…
From Clarity to Autonomy: How the Project Alignment Brief Reduces Chaos and Builds Trust
In Epiphany 27, “Commander’s Intent: Leading with Clarity, Letting Go of Control”, I highlighted that…
Epiphany 27: Commander’s Intent: Leading with Clarity, Letting Go of Control
One of the most impactful leadership concepts I’ve carried from the Marine Corps into marketing…
Epiphany 26: The Soft Power Advantage
TL;DR You don’t need to own the budget, the team, or the decision to shape…
Epiphany 25: Don’t Lose Before You Enter the Room
The Strategic Advantage of Mapping the Known Unknowns TL;DR Most business cases and pitches fail…
Epiphany 24: Business Cases Aren’t Just for Approvals—They’re Your First Line of Organizational Defense
TL;DR: Most people think a business case is about getting a “yes”—but in reality, it’s…