Pontifications
Leadership & Business
My rants and raves about global marketing, business, and leadership.
Ephipanies
A deep dive into the things that have shaped me into who I am.
Travel
All things travel and adventures from visiting 100 countries.
Delphic Costs: An Emergent Phenomenon at the Intersection of Search Theory and AI
The Premise In classical economics, search theory models how individuals or businesses expend time and…
The Subscription Cancellation Hellscape: A War on Friction We’re Losing
Yesterday, I reviewed my credit card statement and saw eight subscription charges. I opened my…
The Illusion of Choice: Bundling, Unbundling, and the Hidden Cost of Convenience
We’ve reached a point where nearly every service, from flights to home internet to home…
Why Comparing Yourself Only to Named Competitors Is a Faulty SEO Strategy
The Trap of Traditional Comparison In business and SEO, we’re often tempted to measure our…
Breaking Through the AI Consensus: How Innovators Can Get Found in a World That Rewards the Status Quo
AI-powered search engines don’t just find answers—they shape them. Google SGE, Bing Copilot, ChatGPT, and…
From Search to Synthesis: How AI Mode Decodes What People Really Want
Understanding layered intent is the key to staying visible in an AI-first search world. A…
The Exit Multiplier: What Acquirers Really Pay For (That Most Business Owners Overlook)
Most business owners dream of a big exit. But when acquisition talks begin, many are…